Advertising Traffic During Superbowl 44

by clementsm on February 10, 2010

According to the news, Superbowl 44 (2010) has surpassed the final episode of “M*A*S*H” which set the record 27 years ago by attracting a mere 105.97 million viewers, to become the most watched television show in history, with an estimated 106.5 million pairs of eyeballs on the game.

So yes, Superbowl 44 was big, it is debatable, however, if it was as big as the “M*A*S*H” finalé that held the previous record, when one considers that 27 years ago there were far fewer televisions in households than there are today and consequently the television watching population was a lot smaller. That however is not the point of Mr Cat’s post here when it occurred to him that advertising has become totally invasive in our lives since the early 80s, and that the primary way that revenue is generated from a televised event such as Superbowl 44 is through paid advertising. These days, Mr Cat would imagine that the bulk of that advertising would somehow result in a trip to the web by a party interested in this advertising, so Mr Cat headed over to try and get some graphs, because he likes graphs, of the Internet traffic during Superbowl 44.

Akamai, one of the largest Content Delivery Networks CDNs it turns out keeps figures of exactly this.

Advertising Traffic during Superbowl 44

Notice the spike in the graph at the end of the 4th quarter, with the advertising consumption according to Akamai reaching around 1.17 million visitors per minute, well up from the average of about 300 thousand visitors per minute.

These are pretty astronomical figures, and Mr Cat can understand why so many people are making so much money now from online advertising on their blogs and affiliate websites; there is just so many clicks to go around and even if you started an affiliate site today, you need only a small fraction of that modest average of 300 thousand visitors per minute to make yourself very comfortable.

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Mr Apple and the iPad

by clementsm on January 27, 2010

Mr Cat noticed this morning that Mr Apple was showing off their brand new iPad – which looks like it is really just an iPhone with a bigger screen – although you sure as hell will look ridiculous with that thing stuck to your ear making a call.

There were millions of opinions out there today, however I stumbled on this hilarious little video on YouTube today on the new device:

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Using Post Thumnails with Wordpress 2.9

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Call to undefined function ctype_digit() in /wordpress/wp-admin/includes/file.php on line 238
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OS 5.0.0.411 for Bold 9000 & Curve 8900

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Blackberry Bold 9000 OS 5.0.0.348 does not work with AT&T

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