I stumbled accross this 20 page strategy document from the UK government regarding the use of twitter. The author, Neil Williams (@neillyneil)admitedly opens the post up by saying that You might think a 20-page strategy a bit over the top for a tool like Twitter.
, however I was curious as to what on earth you could put into a 20 page Twitter strategy document, so I downloaded and printed the document out for a perusal.
I have to say, this document is actually pretty well written and comprehensive, and very useful, not only for a government but for anyone working in a large old-school style organization who would like to have some direction when evangelizing the use of micro-blogging tools in their company. It covers aspects from what Twitter is, to answering the question that inevitable follows that blank stare of “So why do we need to use Twitter”. Furthermore, it addresses all the potential pitfalls that so often happen when company’s have multiple Twitter accounts — such the inevitable lack of one voice or tone from the company, or in worse cases a divergent message coming from different Twitter accounts that are seen to represent and organization.
Particularly useful is the Appendix which actually comprehensively discusses what Twitter actually is. Many of us who have wanted to introduce Twitter at our organizations have been in a position where we have had to explain this to superiors, and colleages who just don’t see the point of what is essentially to them a narcissistic fascincation with telling the rest of the world your every move…
On that note, I also stumbled accross a post on the Guardian’s blog discussing an interview with David Cameron on a radio show where he resorted to some mild vulgarities, at one point using the word “twat” to describe people who twitter…
